15 May 2026
Ben Afia
Brand+AI Strategist
Registration from: 11:45am
Lunch: 12:30pm
At the May Business Club, members and guests were treated to an engaging and insightful session from AI and brand strategist Ben Afia, a marketeer by background who has transformed the way he works by building and collaborating with a team of AIs to enhance and scale his work.
Event Roundup
A captivated audience heard Ben share his journey supporting a Fortune 500 life sciences company in building a world-class AI-enabled team. From sales AIs to project directors, Ben demonstrated how applying best-practice principles and strategic thinking can deliver powerful, practical solutions for clients.
He concluded the session by giving attendees actionable tips on how to individualise AI tools and make them work effectively for their own businesses and roles.
Find out more here – https://benafia.com/
Gallery
Event Details
Ben Afia
Ben Afia helps business leaders scale AI across their teams - without losing what makes them distinctive. The right mix of human and machine.
Built on your brand, not against it, he’s spent 30 years helping companies like Aviva, Vodafone, E.ON and Google grow through change.
Now he helps them grow through AI. He’s also the author of The Human Business.
The Timetable
What to expect...
Arrival at 11:45, sign in and collect your badge before being escorted into the reception area.
Enjoy a bit of opening networking with the other members and guests of the lunch. Drink included.
Sit down for a two course lunch including a starter and a main followed by coffee. After lunch the guest speaker will take to the podium for their speech.
The meeting and lunch is drawn to a close.
Guests and members are invited to continue their discussions at Saltbox.
Parking is available at NCP Nottingham Stoney Street.
Benefits
Why join NCBC
Meet potential business contacts
As a member you’ll be invited to a monthly lunch-time event on the third Friday of each month (excluding August) to meet with other members and hear from our guest speaker.
Business opportunities
There are various opportunities to promote your business through word of mouth, our social media channels and also sponsorship.
Additional events
We organise additional events throughout the year giving our members additional opportunities to meet and learn more about what’s happening in Nottingham.
Bookings are closed for this event
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