17 January 2025
Sophie Logan
Marketing and PPC @ Beauhurst
Registration from: 11:45am
Lunch: 12:30pm
To kick off our 2025 calendar of events, pay per click specialist Sophie Logan joined us from Nottingham tech data company, Beauhurst.
Event Roundup
Her passionate talk amusingly titled ‘Why Your Marketing Sucks and What You Can Do About It’, took NCBC members and guests through four common mistakes small-medium sized businesses make and suggested useful actions they can take to overcome them.
Four common mistakes:
- Getting distracted by new and shiny things
- Not knowing their target audience
- Not doing the type of marketing they enjoy
- Setting then forgetting their marketing strategy
Find out more about Sophie Logan here: https://www.linkedin.com/in/sophielogan/
Gallery
Event Details
Sophie Logan
Sophie is Beauhurst’s PPC Lead, spearheading all paid marketing initiatives across Google Ads, Microsoft Advertising, and LinkedIn Ads. With extensive experience in B2B SaaS, she's delivered impressive results both in-house and agency side throughout her 10-year career. Beyond her role at Beauhurst, Sophie is a platinum Google Ads Product Expert, a regular contributor to Search Engine Land and a prolific public speaker.
Her talk, ‘Why Your Marketing Sucks and What You Can Do About It’, will address small but impactful mistakes SMB’s make when it comes to marketing their product/service and what they can do to overcome them.
The Timetable
What to expect...
Arrival at 11:45, sign in and collect your badge before being escorted into the reception area.
Enjoy a bit of opening networking with the other members and guests of the lunch. Drink included.
Sit down for a two course lunch including a starter and a main followed by coffee. After lunch the guest speaker will take to the podium for their speech.
The meeting and lunch is drawn to a close.
Guests and members are invited to continue their discussions in The Green Room.
Parking is available at NCP Nottingham Stoney Street.
Benefits
Why join NCBC
Meet potential business contacts
As a member you’ll be invited to a monthly lunch-time event on the third Friday of each month (excluding August) to meet with other members and hear from our guest speaker.
Business opportunities
There are various opportunities to promote your business through word of mouth, our social media channels and also sponsorship.
Additional events
We organise additional events throughout the year giving our members additional opportunities to meet and learn more about what’s happening in Nottingham.
Bookings are closed for this event
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