19 May 2023

Sarah McDowell

SEO Manager at Captivate

Registration from: 11:45am

Lunch: 12:30pm

This May, Sarah McDowell joined NCBC from Captivate to tell us how podcasting can help grow your business.

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Sarah is a digital marketeer, SEO author and host of podcasts, including the SEO Mindset and SEO SAS (special answering service) that delves into individual SEO issues each week.

Listen to this to learn more about Sarah:

Introducing Sarah McDowell: Our SEO Manager and All-Round Podcasting Legend - Captivate Insider

Key take aways about podcasting from Sarah’s presentation:

  • Build trust and authority about your topic.
  • People buy products and services from people they trust.
  • Don’t try and be something you’re not.
  • Use the platform to reward loyalty.
  • Don’t only reward new customers, reward existing customers.
  • Podcasts can increase traffic to your website, include show notes, blogs, YouTube links.
  • Build a community - profile your ideal listener, their likes/dislikes, passions etc.
  • Learn from industry experts.
  • And… Don’t forget to measure how effective the podcast is. See what works and use it to drive your marketing strategy.

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NCBC Event Details

Sarah McDowell

sarah-mcdowell

Personal bio: As the SEO Manager at Captivate (a growth-orientated podcast hosting platform), Sarah is currently combining two of her passions, podcasting and SEO. She has been working in digital marketing and specialising in SEO since 2012. She has worked both in-house and agency side, which has allowed her to gain invaluable experience working with both big and small companies, in a wide range of different industries. She has been podcasting since 2018, and has 4 successful podcasts under her belt, including The SEO Mindset which launched in March 2022. In addition to working in SEO and hosting podcasts she is also a speaker, with her most recent talks being at Podcast Movement 2022 in Dallas and brightonSEO. She has also contributed to an industry book which will be launched later in 2022.

Company bio: Captivate is the world's only growth-oriented podcast hosting platform. With IAB-certified analytics, the most useful podcasting interface on the planet and a range of innovative features (like our trackable short links, free guest booking & interview management platform, dynamic show notes builder, episode planning & research tools and AMIE, our dynamic content platform), Captivate is the only host focused on genuine audience growth and giving you the opportunity to monetize your podcast in various meaningful ways.

The Timetable

What to expect at NCBC

Arrival at 11:45, sign in and collect your badge before being escorted into the reception area.

Enjoy a bit of opening networking with the other members and guests of the lunch. Drink included.

Sit down for a two course lunch including a starter and a main followed by coffee. After lunch the guest speaker will take to the podium for their speech.

The meeting and lunch is drawn to a close.

Parking is available at St.James NCP. Pay at the gate, or download the "Park Pass" app, create a profile before you arrive at the car park, then use the QR code on entry and exit to the car park.

Benefits

Why join NCBC

Meet potential business contacts

As a member you’ll be invited to a monthly lunch-time event on the third Friday of each month (excluding August) to meet with other members and hear from our guest speaker.

Business opportunities

There are various opportunities to promote your business through word of mouth, our social media channels and also sponsorship.

Additional events

We organise additional events throughout the year giving our members additional opportunities to meet and learn more about what’s happening in Nottingham.

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