20 January 2023

Established in Derby in 1850, Cooper Parry has grown into the “No.1 accountancy firm in the Midlands”, providing expert tax, audit and advisory services to a large portfolio of fast-growing £20-£200 million clients.

Well-known for “ballsy” billboard ads in the early 2000s, Cooper Parry got noticed and grew exponentially. However, following the credit crunch in 2008, the firm refocused, slimmed down and bounced back. It became the “people first” culture we see today. Abi told us the key to its success was providing a great culture and remarkable client experience.

Abi joined Cooper Parry from global giants Vodafone and Google, after being sold the dream about the company and its values. Cooper Parry is raising the bar and making its people’s lives count. Ahead of the curve with a “work from anywhere policy” pre-pandemic, people give their best to the firm and its clients. They believe that people can give 100% output 80% of the time for 100% pay. This ethos certainly seems to be paying off. Cooper Parry boasts a £50 million revenue and was recently ranked number one in the first ever Accountancy Age Mid-Tier Power Index. We could all learn a thing or two from them on how to retain staff and deliver professional excellence.