21 October 2022

Helen Christie

Registration from: 11:45am

Lunch: 12:30pm

TikTok star Helen Christie joined a packed room of NCBC members and guests in October to share how brands are leveraging TikTok to sky rocket their sales and increase brand awareness.

Event Roundup

With more than 1 million followers, we were certainly intrigued about how Helen became so successful on this social media platform, widely assumed just to be for teenagers.

If you couldn’t make it to our October event, here’s what you missed…

Helen showed us how anything and everything can go viral, from a shoe with corn in it for @Clarks shoes to a trending “It’s Corn” song, to a woman running on a treadmill like Jack Sparrow for activewear company, @aybl.

TikTok now boasts 1 billion users worldwide and has evolved from kids dancing to video-sharing travel tips, gardening ideas, recipes, make-up tutorials and more!

TikTok now boasts 1 billion users worldwide

Some of Helen’s fascinating facts included that TikTok:

  • Earned $1.9bn in revenue in 2020.
  • 10 million daily users in the UK.
  • Most downloaded app in 2021.
  • The average user accesses TikTok 19 times a day and spends an average of 45 minutes on the app.
  • The target audience has gone up to people of 30 years of age.
  • Fastest growing news source for UK adults.

10 million daily users in the UK of TikTok

So why should we consider using TikTok for our business?

According to Helen, TikTok is authentic. It gives the creators power to go viral with just 15-30 seconds of content. It puts entertainment first and creates a sense of community. Users relate to the content, for example the aybl advert featuring Pirates of the Caribbean music and Jack Sparrow’s infamous walk. That TikTok video was liked by 1.8 million users and received 11.4 thousand comments!

TikTok is free too, so maybe we should all get creative and consider using it for our marketing strategies.


NCBC Event Details

Helen Christie


With over 30 million likes and 1 million followers, TikTok expert Helen Christie shares how brands are leveraging TikTok to sky rocket their sales and brand awareness in 2022.

The Timetable

What to expect at NCBC

Arrival at 11:45, sign in and collect your badge before being escorted into the reception area.

Enjoy a bit of opening networking with the other members and guests of the lunch. Drink included.

Sit down for a two course lunch including a starter and a main followed by coffee. After lunch the guest speaker will take to the podium for their speech.

The meeting and lunch is drawn to a close.

Discounted parking is available at St.James NCP. Download the "Park Pass" app, create a profile before you arrive at the car park, use Saver ID PLAZANOTTS, then use the QR code on entry and exit to the car park.


Why join NCBC

Meet potential business contacts

As a member you’ll be invited to a monthly lunch-time event on the third Friday of each month (excluding August) to meet with other members and hear from our guest speaker.

Business opportunities

There are various opportunities to promote your business through word of mouth, our social media channels and also sponsorship.

Additional events

We organise additional events throughout the year giving our members additional opportunities to meet and learn more about what’s happening in Nottingham.

Bookings are closed for this event

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